Apple event at 07 Sep, although no "one more thing", new iPhone / Watch still impressive, consistently digging a wider moat. Most of features have years effort behind to make it simply wow.
The last news, iPhone has >50% market share in US. It's reasonable. iPhone is the easy decision when choosing a phone, especially existing iPhone user.
1. Easy to change to new phone with smart setup process from old phone.
2. iPhone is good enough for daily use, even the oldest iPhone model (3 years old model).
3. Consider iPhone long life time, the price is "cheap".
With year by year refinement, iPhone is becoming daily essential stuff for people living. Even important to life, with the crash detection, sos with satellite, etc. The importance will make the price even more negligible.
And we know Apple AR and Car in years development too. The most concern is not no new products, but new products that always fail Apple standard in user experience. If that happen, will be the end of Apple.
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