RIP, Steve Jobs

If you live each day as if it was your last, someday you'll most certainly be right.

Stay hungry, stay foolish.

the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

We don't get a chance to do that many things, and everyone should be really excellent. Because this is our life.

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.

My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines. 

Innovation distinguishes between a leader and a follower. 

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Design is not just what it looks like. Design is how it works.

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.